Free or Paid: three things change.

Yes. The only variable is how many sites you connect. One site can stay free for good; from two sites up every site on the account is priced, at the rate for that count. What paying changes is listed row by row in the two cards above: the same rows in the same order, so you can read straight across. The data itself is the same on both.

One site, with your whole site's data (every page and every search, nothing sampled) and the most recent 14 days of daily history, synced every day just like a paid site. Every screen works on it, every report downloads to CSV or Excel, and you can invite teammates with their own sign-in. You can save 1 Analytics page of your own. There is no card and no expiry.

Three things, and this is the whole list. You can connect more than one site instead of one. Your history goes back a rolling 24 months, about eight months past the point where Google's own ~16-month window has already deleted it, instead of being trimmed to the last 14 days. And you can save as many Analytics pages as you need instead of 1. Everything else is the same on both plans: the daily sync, CSV and Excel downloads, teammates with their own sign-in, and every screen on your whole site, never sampled or cut to a top list.

Per site, with the rate falling as you add more, and the rate applies to every site on the account rather than only the new ones. If a larger band would work out cheaper than your own, you are charged the cheaper one. From 22 sites up the total stops rising at €129 a month, whatever you add.

The price is calculated from your site count and billed once, to the account. That is a change from how we used to do it: it means an agency with twenty sites has one bill with a ceiling on it, rather than twenty line items.

We retry for 5 days and change nothing about your service in the meantime. The person we are trying to bill is the last one to punish for an expired card. Only after that does the account drop to the free plan, and even then your archive is kept for 3 months so you can resume or export it.

Not immediately, and not silently. If you cancel, the paid plan runs to the end of the period you paid for. If a payment fails, we email you and keep everything running for 5 days while we retry. Either way the account then moves to the free plan and keeps working, and everything already stored is held for 3 months, during which you can pick up exactly where you left off or export the lot to CSV. Only after those 3 months is history beyond the free window deleted. A crypto period works differently: it simply ends on its date. We email you 7 days and again 1 day before; if it is not renewed, the account moves to the free plan that day and history older than 14 days is deleted, so renew or export before then.

Yes. Pay for ten months and get twelve. You can switch a card subscription between monthly and yearly billing at any time, on the Plan & billing page in your account menu. The switch happens the same day: moving to yearly charges the year, less the unused part of the current month, and moving to monthly turns the unused part of the year into credit for the months ahead. With crypto, you choose a month or a year each time you pay.

For a technical team it is a genuinely good option and we will not pretend otherwise. It has one flaw you cannot fix later: it only records forward from the day you switch it on and never backfills, so the ~16 months sitting in your Search Console right now are lost to it while it "accumulates". It also needs a Google Cloud project with billing enabled, and it gives you raw tables: the SQL and the dashboards are still yours to write.

Only when you buy a paid plan. The free plan has no card and no countdown. A card subscription is charged the day you subscribe and then again every month or every year until you cancel. Adding a site to a subscription charges the difference for the rest of the current period straight away, and you see that amount before you confirm. A crypto payment is made once and covers a fixed period; nothing is charged after it. Either way the price is the one on this page, VAT included, and nothing is ever billed retroactively.