Search Console, explained without the jargon
Seven plain-English answers: why your traffic fell, which numbers mislead you and how, why your oldest data keeps disappearing, which of your pages Google never shows, and what to do when two of your own pages compete for one search.
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Why did my Google traffic drop?
Search traffic fell and you don't know why. Work through it in order: is it real, is it seasonal, is it one section or all of them, and what each answer means.
Read the guideWhen two of your own pages fight over the same search
Keyword cannibalization: two of your own pages compete for one search and both can underperform. How to spot a real one in Search Console data and fix it.
Read the guideThe pages Google never shows anyone
Compare your sitemap with what Google actually shows: find pages that never appear in search, orphans outside the sitemap, and ones that stopped ranking.
Read the guideWhat the numbers mean
Clicks, impressions, CTR and position in plain English
Clicks, impressions, CTR and position explained: what a good value looks like, and the three traps that make them mislead you, above all average position.
Read the guideHalf your search traffic may not be search traffic at all
Brand vs non-brand search traffic: split them and you find out whether your SEO is actually growing. People searching your name were already coming.
Read the guideGetting started and keeping the data
Google Search Console, for people who did not want to learn SEO
Search Console for a small business site: what it is, how to set it up, the four numbers that matter, and what to actually do about them.
Read the guideGoogle is deleting your search data, one day at a time
Google permanently deletes Search Console data older than about 16 months. What that costs, why the BigQuery export cannot fix the past, and your options.
Read the guideConnect your site and see the first answer today
Sign in with Google, pick a property, and your dashboard fills in while you watch, with the screen counting the days as they land.